Sports has really grown a big arena for investors. Gone are the days when sports was played only for entertainment, now it has grown in to a big money raising ground for top notch companies.

Brands like to associate with sports as well as its players as it gives a big boost to the product sale. Brands sponsor T shirts, Kits etc so that they capture a big & mature market. They associate with players & make them Brand Ambassadors for a particular product so that people associate their product with a particular person.

Why Brands play with sports -

Lucknow, May 9: The Sports Minister (UP) has directed the sports department officials to take out a solution to the selection trial deadlock in such a way “that the seats at various government-run sports hostel do not remain vacant and promising players are admitted to the hostels.” Talking to Express Newsline, the minister informed that Wednesday’s meeting was attended by Principal Secretary (Sports) Shri Krishan, Director Sports (Pramod Kumar), Padmashree Jaman Lal Sharma and RSO Lucknow RP Singh.